The Big Apple

Found it 🙂

The Big Apple

According to the New York Travel Guide, The Big Apple phrase represents New York City as world-famous for its cultural and performing arts entertainment. In the 1930’s, jazz musicians expanded the name of a Harlem nightclub, The Big Apple, to include the whole neighbourhood and the phrase eventually spread throughout the city. The Big Apple phrase resurfaced in the early 1970’s and was successfully utilised to promote tourism by the New York Convention and Visitors Bureau.

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